|Agency||Ogilvy & Mather Hong Kong|
|Advertiser||Shangri-La Hotels & Resorts|
|Brand||Shangri-La Hotels And Resorts|
|Business Sector||Hotels, Resorts|
|Tagline||There's No Greater Act Of Hospitality Than To Embrace A Stanger As One's Own|
|Story|| Without having to talk about chandeliers, infinity pools and the likes, it allowed for a more unique and compelling philosophy: Shangri-La treats guests not as king, but as kin, as family.|
All that was required now was for their staff to live, breathe and believe it - all 66,000 of them across 70 hotels. The only way was to get them in touch with their human side. So we focused in what other products didn't have - emotions. Before we inspired the public, we made every effort to inspire them first.
We created a campaign aimed at the heart and we began building the brand from the Inside Out.
|Philosophy||Shangri-La treats guests not as king, but as kin, as family.|
|Media Type||Case Study|
|Sound Design Company||Chez Jean|
|Executive Creative Director||Simon Handford|
|Executive Creative Director||Sandy Chan|
|Creative Director||Pierre Desfretier|
|Copywriter||Kwei Chee Lam|
|Art Director||Pierre Desfretier|
|Art Director||Geneviève Hardy|
|Agency Producer||James Brook-Partridge|
|Account Supervisor||Adam O'conor|
|Client Supervisor||Laura Leroy|
|Photography / Illustration||Patrick Duroux|
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