BMW - "Legend"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, United States

Awards

30267

Brand: BMW
Country: United States

Advertiser: BMW

Title	Legend
Agency	Goodby Silverstein & Partners
Campaign	Make everyday legendary
Advertiser	BMW
Brand	BMW
Date of First Broadcast/Publication	2019 / 2
Business Sector	Cars
Tagline	Make everyday legendary
Story	BMW Legend introduces the "Legend of Ol’ McLanden", a poem read by actor Chris Pine. As the story unfolds, McLanden – the unseen driver – braves the challenges of cityscapes, dockyards, mountains and more, all behind the wheel of the X7. McLanden conquers everyday obstacles, although these hurdles are blown up to mythical proportions, introducing characters such as Roy the Destroyer, Genius and his fiendish lawyer, and Poseidon.
Media Type	Television
Length	60 seconds
Post Production	MPC LA
Advertising Manager	Wolfgang Gross
Advertising Manager	Trudy Hardy
Advertising Manager	Lisa Judge
Copywriter	Andrew Bancroft
Art Director	Stefan Copiz
Creative Director	Roger Baran
Account Director	Theo Abel
Account Manager	Olivia Mullen
Chairman	Jeff Goodby
Chairman	Rich Silverstein
Director or Broadcast Traffic	Ruchele Eisenman
Account Director	Alissa Sheely
Project Manager	Kaitlyn Landers
Strategist	Mackenzie Beer
Business Affairs Manager	Chrissy Shearer
Strategy Director	Dong Kim
Account Manager	Rebecca Bell
Executive Producer	Benton Roman
Director	Dante Ariola
Director of Photography (DOP)	Kasper Tuxen
Production Company Producer	Natalie Hill
Production Designer	Nigel Phelps
Executive Producer	Eriks Krumins
Editing Company	Work Editorial Inc
Editor	Rich Orrick
Assistant Editor	Theo Mercado
Production Company Producer	Jamie Lynn Perritt
Production Company Producer	Brandee Probasco
Executive Producer	Marlo Baird Telecine
Colorist	Mark Gethin
CG Artists	Bhargavan SP
CG Artists	Prashanth Paramasivam
CG Artists	Andreu Lucio
CG Artists	Arnau Gilabert
CG Artists	Jinguang Huang
CG Artists	Andy Sheng
CG Artists	Nema Safvati
VFX Coordinator	Justin Rogers-CdeBaca
Line Producer	Chris Preston-Barnes Music
Compositing	Rodrigo Jimenez
Compositing	Guillaume Weiss
Compositing	Alexander Kulikov
LEAD COMPOSITING	Toya Drechsler
Special Effects / VFX	Christian Downes
Special Effects / VFX	CG Lighting
Production Company	MJZ
Chief Creative Officer	Margaret Johnson