|Agency||Venables Bell & Partners|
|Campaign||We can do this - PG&E|
|Brand||Pacific Gas & Electric Company|
|Date of First Broadcast/Publication|
|Product||Pacific Gas & Electric Company|
|Business Sector||Energy Production, Raw Materials & Minerals|
|Tagline||We can do this|
|Story|| This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates.|
This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid.
Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
|Philosophy||To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.|
|Problem||To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.|
|Result||In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.|
|Media Type||Web Film|
|Account Executive||Lindsay Cole|
|Agency Producer||Stacey Higgins|
|Account Director||Kate Jeffers|
|Account Director||Tom Scharpf|
|Account Executive||Gwynne Teass|
|Creative Director||Paul Venables|
|Art Director||Lauren Weinblatt|
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