Pacific Gas & Electric Company - "Wind"

Venables Bell + Partners

Venables Bell + Partners San Francisco, United States

4077

This ad is part of the ACT Responsible Collection

Brand: Pacific Gas & Electric Company
Country: United States

Advertiser: PG&E Corporation

Title	Wind
Agency	Venables Bell + Partners
Campaign	We can do this - PG&E
Advertiser	PG&E Corporation
Brand	Pacific Gas & Electric Company
Date of First Broadcast/Publication	2007 / 11
Product	Pacific Gas & Electric Company
Business Sector	Energy Production, Raw Materials & Minerals
Tagline	We can do this
Story	This campaign focuses on showcasing PG&E as a forward-looking company by demonstrating its commitment to a clean energy future by not only taking steps as a company to meet this challenge head on, but also by empowering customers to do their part. The online banners focus on four topics: wind, CFL's, cow power, rebates. This campaign will be highly visible in TV and radio commercials, newspaper ads, online banners (on numerous websites in addition to the pge.com home page) and a solar-powered outdoor billboard on Highway 101 in San Francisco that gives back to the grid. Customers whose interest is piqued by this advertising can learn more about clean energy at www.pge.com/wecandothis, a microsite that includes additional information about PG&E programs, and web videos from PG&E employees.
Philosophy	To demonstrate PG&E's commitment to a clean energy future, we produced advertising that stripped away the corporate veneer and showed the programs or steps PG&E is taking in the most authentic way.
Problem	To educate customers to the environmental programs that Pacific Gas & Electric is involved along with give them tools to take action.
Result	In the first 6 weeks of the campaign running, we are receiving national press along with garnering attention from political organizations. One organization even expressed interest working with us on a future project.
Media Type	Digital
Market	United States
More Information	www.wecandothis.com
Account Executive	Lindsay Cole
Agency Producer	Stacey Higgins
Account Director	Kate Jeffers
Copywriter	James King
Account Director	Tom Scharpf
Account Executive	Gwynne Teass
Creative Director	Paul Venables
Art Director	Lauren Weinblatt