Currys PC World - "Pina Colada"

AMV BBDO

AMV BBDO London, United Kingdom

7965

Title	Pina Colada
Agency	AMV BBDO
Campaign	Tech for the life you dream of…
Advertiser	PC World
Brand	Currys PC World
Date of First Broadcast/Publication	2015 / 3
Business Sector	Computers, PDAs & Calculators
Tagline	tech for the life you dream of
Story	AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”
Philosophy	In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of” followed by “and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.
Media Type	Television
Length	58 seconds
Directors	The Bobbsey Twins From Homicide
Executive Creative Director	Alex Grieve
Executive Creative Director	Adrian Rossi
Producer	Andrew Studholme
Production Company	Blink London
Executive Producer	James Bland
Agency Producer	Polly Lowles
Creative Director	Clark Edwards
Director of Photography (DOP)	Christopher Sabogal
Editor	Ed Cheeseman
Post Production	The Mill London
Copywriter	Clark Edwards
Agency Planner	David Edwards
Agency Planner	Sarah Sternberg
TV Producer	Polly Lowles