| Title | Move & Help |
| Agency | Demner, Merlicek & Bergmann |
| Campaign | Move & Help - OMV |
| Advertiser | OMV |
| Brand | OMV Move & Help |
| Posted | January 2008 |
| Business Sector | Industry |
| Story | We see children wearing OMV "SEE ME" reflector bands. And so they get literally more visible: They move like giants through the streets. |
| Philosophy | Children are especially in danger when moving on the streets and between cars as they are smaller and don´t always know the rules of traffic. But you can protect your child in the midst of all the traffic, if it is wearing the See me reflector band. Even when the light is bad you can´t fail to see children, which are wearing the See me reflector band. The See me reflector band was available from 1st September at OMV filling stations. All proceeds go directly to traffic safety and other education projects for children. The creative work symbolises, how visible children on the road become to drivers when they are wearing a reflector band. They move like giants trough the streets and no one can oversee them. |
| Problem | OMV is actively committed to the values enshrined in its Code of Conduct. These include a strong sense of responsibility towards the social and natural environment in economically weak regions. Since 2004 the project OMV Move & Help :- ) supports international education projects for more than 35.000 children in Europe and Pakistan. Partners are Caritas, SOS-Kinderdorf and UNICEF. 2007 the campaign topic was traffic safety. |
| Result | The revenue goes to Caritas, SOS Kinderdorf and Unicef which support national and international projects for education and traffic safety in 10 countries. As a whole, 84.000 reflector bands were sold and 32 different articles were published for free about this project. |
| Media Type | |
| Market | Austria |
| Art Director | Christian Bircher |
| Graphic Designer | Maryam Fakhran |
| Account Executive | Andrea Kahr |
| Copywriter | Viktor Kröll |
| Graphic Designer | Florian Pfeifer |
| Account Director | Stefan Schindele |
| Advertising Manager | Brigitte Mühlwisch |
| Account Executive | Ilona Holub |
| Creative Director | Mariusz Demner |
| Art Buyer | Ilona Urikow |
| Photographer | Hannes Kutzler |
More Work
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- BRAND:
- Hilfswerk Austria
- AGENCY:
- Demner, Merlicek & Bergmann
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- BRAND:
- OMV Move & Help
- AGENCY:
- Demner, Merlicek & Bergmann