|Title||Both of You - Robert|
|Agency||Amsterdam Worldwide Group|
|Campaign||Both of You|
|Advertiser||Sony / Intel|
|Date of First Broadcast/Publication|
|Business Sector||Computers, PDAs & Calculators|
|Story|| Meet Robert. He wants to push himself to accomplish great things. He also wants to watch TV from his bed all weekend. Like most of us, Robert has two sides.|
Fortunately Sony has created a laptop and tablet in one - a single device to meet all of those needs. Luckily, his Sony VAIO® Flip 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing him to be at his best. Whichever side that may be.
|Philosophy|| In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.|
With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities.
|Result||53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment.|
|Media Type||Web Film|
|Music Company / Composer||Audentity Music & Sound|
|Post Production||Darlings Post|
|Executive Creative Director||Richard Gorodecky|
|Art Director||Richard Gorodecky|
|Art Director||Laurie Lacourt|
|Art Director||Fabian Hupfauf|
|Art Director||Daniel Peirón|
|Account Director||Megan Wooding|
|Account Manager||KaMing Kho|
|Strategic Planning Director||Uli Kurtenbach|
|Production Company||Frontier Films|
|Director of Photography (DOP)||Kris Belchevski|
|Art Director||Patricia Christie|
|Executive Producer||Simon Dragland|
|Executive Producer||Rita Popielak|
|Producer Supervisor||Eric Kaskens|
|Head of Editing||Doug Hancock|
|Head of VFX||Robert Okker|
|Post Producer||Violeta Nikolova|
|Supervisor VFX||Chaja Koe|
|VFX artist||Randy Roeman|
|VFX artist||Roland van Mossel|
|Music Composer||Niels den Otter|
|Music Composer||Guido Maat|
|Music Composer||Rogier de Nijs|
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