|Agency||Amsterdam Worldwide Group|
|Date of First Broadcast/Publication|
|Story||We created animated characters and stories to bring to life the Madurodam experience and add opportunities for brand engagement. These 'Fantastic Friends' have become the new ‘spokeskids’ for Madurodam and are featured in a series of online comic book adventures and Nickelodeon tie-ins, as well as in print and digital executions. More chapters will be added to the Fantastic Friends’ adventures later in the year.|
|Philosophy||Madurodam, a theme park, is one of The Netherland's top 10 attractions but typically only visited once. How do we create a sense of urgency for people to return to the park and turn Madurodam into a ‘love brand’?We developed a new brand strategy, campaign narrative, park attractions and also open up the brand to new merchandising and partnership opportunities.|
|Result||Launched in April 2014. Initial results show dramatic, high double-digit, increase in footfall.|
|Media Type||Promotion & Event|
|Executive Creative Director||Richard Gorodecky|
|Creative Director||Rodger Werkhoven|
|Strategy||Man Yong Toh|
|Account Manager||KaMing Kho|
My creative pursuits have always gotten me in trouble. Before Fac...
Randy Hughes joined Carmichael Lynch as a senior art director in...
JUNE 2009: Wieden + Kennedy makes Tony Davidson and Kim Papwort...
"Naomi joined MullenLowe Group in 2014 as Global Chief Growth Off...
I'm a storyteller always looking for new ways to tell a story...
At W+K London, Tait will partner with ECD Tony Davidson to lead c...
Jake is a Creative Director with over 15 years of comprehensive e...