| Title | Llama (French) |
| Title (original language) | Lama |
| Agency | Publicis Conseil |
| Campaign | Incivilities |
| Advertiser | RATP |
| Brand | RATP |
| Date of First Broadcast/Publication | 2011 / 9 |
| Business Sector | Public Transport, Mass Transit |
| Tagline | Let's stay civilian |
| Tagline (original language) | Restons civils sur toute la ligne avec la RATP |
| Media Type | |
| Creative Director | Hervé Riffault |
| Executive Creative Director | Olivier Altmann |
| Copywriter | Olivier Dermaux |
| Art Director | Mathieu Vinciguerra |
| Director | Jean-Patrick Chiquiar |
| Account Director | Laurence Neveu |
| Strategic Planner | Barberine Reyners |
| Production Manager | Patricia Denis du Péage |
| Photographer | Benoît Mauduech |
| Art Buyer | Jean‐Luc Chirio |
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