ICM - "Why give to someone who does not even raise themselves for thanking you?"

Publicis Conseil

Publicis Conseil Paris, France

5811

Title	Why give to someone who does not even raise themselves for thanking you?
Title (original language)	Pourqoui donner à quel'qun qui ne se lévera même pour vous remercier ?
Agency	Publicis Conseil
Campaign	Lost in the metro/ Why give?
Advertiser	ICM (Institut du cerveau et de la Moelle épinière)
Brand	ICM
Date of First Broadcast/Publication	2013 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	In France, Alzeihmers disease along with brain and spinal cord diseases effect 1 person out of 8.
Story (original language)	En France, la maladie d’Alzheimer ainsi que les maladies du cerveau et de la moelle épinière touchent 1 personne sur 8.
Philosophy
Result	Give a donation for research.
Result (original language)	Faites un don à la recherche.
Media Type	Print
Market	France
Creative Director	Olivier Altmann
Copywriter	Thierry Lebec
Art Director	Bénédicte Potel
Photographer	Benny Valsson
Art Buyer	Anne Traonouil
Advertising Manager	Gérard Saillant
Advertising Manager	Alexandrine Maviel-Sonet
Advertising Manager	Céline Amet
Chief Creative Officer	Olivier Altmann
Associate Art Director	Magali Valencia
Account Manager	Gaëlle Morvan
Account Manager	Patricia Denis du Péage
Director	Guillaume Schmitt (WAM)
Editor	Guillaume Schmitt (WAM)