| Title | Park |
| Title (original language) | Parc |
| Agency |
Publicis Conseil
|
| Campaign |
Fathers & Sons - Wonderbra
|
| Advertiser |
Hanesbrands Inc.
|
| Brand |
Wonderbra
|
| Posted | February 2008 |
| Business Sector | Lingerie, Underwear, Pajamas
|
| Philosophy | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
| Problem | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
| Media Type |
Print
|
| Executive Creative Director |
Olivier Altmann
|
| Art Director |
Damien Bellon
|
| Copywriter |
Thierry Albert
|
| Account Executive |
Ingrid Kuhn
|
| Account Executive |
Gaëlle Morvan
|
| Account Executive |
Patricia Denis du Péage
|
| Photographer |
David Harriman
|
| Post Production |
Loupe
|
| Advertising Manager |
Carlo Paolucci
|
| Advertising Manager |
Dominique Laroche
|
| Advertising Manager |
Vanessa Masliah
|
