Title | Bottlechest |
Title (original language) | Flaschenbrust |
Agency | Demner, Merlicek & Bergmann |
Campaign | Bottlechest |
Advertiser | Vöslauer Mineralwasser AG |
Brand | Vöslauer Natürliches Mineralwasser |
Posted | February 2008 |
Product | Vöslauer Natural Mineral Water |
Business Sector | Non-Alcoholic |
Story | For the world breast cancer day (1st of October) Vöslauer, an Austrian bottled water company, addresses the issue that one out of 9 Austrian women suffers from breast cancer. Each bottle label comes with the Pink Ribbon and every 9th bottle is coloured in pink. |
Philosophy | A striking image with two bottles resembles the female chest and dramatises the fate of falling ill: One out of 9 women suffers from breast cancer. Remember your check-up. |
Problem | Additionally a motif that raises public awareness and reminds every woman to do regular check-ups was to be developed. |
Media Type | |
Market | Austria |
Advertising Manager | Birgit Aichinger |
Account Executive | Regina Fischer |
Account Director | Yvonne Fricke |
Creative Director | Rosa Haider-Merlicek |
Photographer | Joachim Haslinger |
Creative Director | Franz Merlicek |
Concept | Felix Broscheit |
Concept | Daniela Drennig |
Concept | Viktoria Farda |
Copywriter | Viktoria Farda |
Art Director | Franz Merlicek |
Art Director | Daniela Drennig |
Graphic Designer | Daniela Drennig |