| Title | Bottlechest |
| Title (original language) | Flaschenbrust |
| Agency | Demner, Merlicek & Bergmann |
| Campaign | Bottlechest |
| Advertiser | Vöslauer Mineralwasser AG |
| Brand | Vöslauer Natürliches Mineralwasser |
| Posted | February 2008 |
| Product | Vöslauer Natural Mineral Water |
| Business Sector | Non-Alcoholic |
| Story | For the world breast cancer day (1st of October) Vöslauer, an Austrian bottled water company, addresses the issue that one out of 9 Austrian women suffers from breast cancer. Each bottle label comes with the Pink Ribbon and every 9th bottle is coloured in pink. |
| Philosophy | A striking image with two bottles resembles the female chest and dramatises the fate of falling ill: One out of 9 women suffers from breast cancer. Remember your check-up. |
| Problem | Additionally a motif that raises public awareness and reminds every woman to do regular check-ups was to be developed. |
| Media Type | |
| Market | Austria |
| Advertising Manager | Birgit Aichinger |
| Account Executive | Regina Fischer |
| Account Director | Yvonne Fricke |
| Creative Director | Rosa Haider-Merlicek |
| Photographer | Joachim Haslinger |
| Creative Director | Franz Merlicek |
| Concept | Felix Broscheit |
| Concept | Daniela Drennig |
| Concept | Viktoria Farda |
| Copywriter | Viktoria Farda |
| Art Director | Franz Merlicek |
| Art Director | Daniela Drennig |
| Graphic Designer | Daniela Drennig |