Xavier Mosley
Music Composer at 180 Amsterdam
Amsterdam, Netherlands
TitleAdi Dassler (60 sec.)
Agency
Campaign Adi Dassler Adidas Originals
Advertiser adidas
Brand adidas Originals
Business Sector Apparel, Fashion & Footwear
Story As a tribute to Adi Dassler's innovative nature, the film tells Adi's story in a suitably original way. The entire consumer experience is a 1:3 recreation of Adi Dassler's actual 1920 workshop. Shoes, trophies and the man himself are handmade in miniature and then brought to lige in using stop frame animation.
Philosophy Everyone has heard od adidas. Very few people have heard of Adi Dassler. Not many people know it, but adidas is a shortened version of his name.

This cross channel campaign takes the Originals brand right back to its roots. The idea of bringing life to Adi's workshop for the adidas originals brand is tailor made for its primary media use online.
Media Type Web Film
Length
Market Europe
Production Company
Post Production
Executive Agency Producer
Producer
Director of Photography (DOP)
Production Designer
Editing Company
Editor
Colorist
Director
Flame Artist
Animation
Recording Studio
Music
Music
Music Composer
Music Composer
Executive Producer
Advertising Manager
Advertising Manager
Executive Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Art Director
Agency Producer
Copywriter
Art Director
Copywriter
Copywriter
Planner
Account Director
Account Manager
Sound Design Company

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