|Agency||Saatchi & Saatchi New Zealand|
|Campaign||The Bula Spirit|
|Date of First Broadcast/Publication|
|Business Sector||Destinations (Countries & Places)|
|Tagline||Where Happiness Finds You|
|Story||Saatchi & Saatchi New Zealand and Goodoil Films bring the spirit of Fiji to life with the beautiful voices of the Fijian people.|
|Philosophy||The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasizing the range of unique experiences that are offered throughout Fiji’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination.|
|Problem||Research showed that while most people know about the beauty and relaxation that Fiji has to offer, there was so much more to a trip to Fiji that deserved to be shared.|
|Result||A global campaign that brings to life the 'Bula spirit' of the Fijian people.|
|Media Type||Social Media|
|Production Company||Good Oil|
|Executive Producer||Mark Foster|
|Business Director||George Mackenzie|
|Director of Photography (DOP)||Crighton Bone|
|Production Designer||Kim Tillbury|
|Sound Design Company||Franklin Road|
|Music Composer||Igelese Ete|
|Managing Director||Paul Wilson|
|Chief Creative Officer||Toby Talbot|
|Head of Account Management||Susie Darling|
|Head of Production||Amanda Chambers|
|Head of Strategy||David McIndoe|
|Creative Director||Jordan Sky|
|Creative Director||Kristal Knight|
|Creative Director||Guy Roberts|
|Account Director||Becky Kusel|
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