Justin McMillan
Director at Goodoil Films
Melbourne, Australia
TitleSinging
Agency
Campaign The Bula Spirit
Advertiser Tourism Fiji
Brand Tourism Fiji
Date of First Broadcast/Publication
Business Sector Destinations (Countries & Places)
Tagline Where Happiness Finds You
Story Saatchi & Saatchi New Zealand and Goodoil Films bring the spirit of Fiji to life with the beautiful voices of the Fijian people.
Philosophy The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasizing the range of unique experiences that are offered throughout Fiji’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination.
Problem Research showed that while most people know about the beauty and relaxation that Fiji has to offer, there was so much more to a trip to Fiji that deserved to be shared.
Result A global campaign that brings to life the 'Bula spirit' of the Fijian people.
Media Type Social Media
Length
Soundtrack Igelese Ete
More Information
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Business Director
Director of Photography (DOP)
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Chief Creative Officer
Head of Account Management
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Creative Director
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