| Title | Sébastien Loeb |
| Agency | la chose |
| Campaign | Pure sport spirit - Le Coq Sportif |
| Advertiser | Le Coq Sportif |
| Brand | Le Coq Sportif |
| Posted | February 2008 |
| Business Sector | Sportswear |
| Tagline | Pure sport spirit |
| Tagline (original language) | Pur esprit du sport |
| Philosophy (original language) | Marque puriste, décontractée, amoureuse du beau geste, le Coq Sportif renoue ici avec l'essence même du sport: le plaisir. Loin des codes austères dictés par l'unique performance, l'identité de la marque dévoile, au contraire, une notion trop souvent oubliée: celle "du beau geste". |
| Media Type | |
| Market | Europe |
| Advertising Manager | Philippe Archereau |
| Account Manager | Bérengère Mangin |
| Account Manager | Ivan Pejcic |
| Creative Director | Barka Zerouali |
| Copywriter | Tanguy Gallis |
| Art Director | Mathieu Dubray |
| Photographer | Philippe Gueguen |
| Art Buyer | Laura Benady |
| Illustrator | Arthur De Pins |
| Actor / Celebrity | Sébastien Loeb |
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