Greet Wachters
Account Executive at Duval Guillaume
Bruxelles, Belgium
TitleA Blind Call
Campaign A Blind Call - Brailleliga
Advertiser Brailleliga
Brand Ligue Braille
Product Foundation for the Blind
Business Sector Charities, Foundations, Volunteers
Philosophy You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's, André's or Agatha's in your contactlist anymore, but you make a blind call, donating the cost of the call to the league of the blind.
Media Type Television
Market Belgium
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