| Title | Christmas Love Story |
| Agency | adam&eveDDB |
| Campaign | Christmas Love Story |
| Advertiser | Camelot |
| Brand | The National Lottery |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Lottery & Gambling |
| Story | The ad begins with a chance encounter between two people who meet on a train and hastily exchange a phone number on the back of a National Lottery ticket. When the girl realises the number is smudged, we are left willing the pair to come back together. With the news of an unclaimed winning lottery ticket, the tension mounts. Ultimately, the couple reunite, lucky in love and the lottery, making this Christmas a truly magical one. The ad encourages the public to take a chance and believe in the magic of hope and possibility this Christmas. |
| Philosophy | The National Lottery is inviting the whole nation to come together and imagine the joy of winning big this festive season |
| Media Type | Television |
| Length | |
| Advertising Manager | Matt Ridsdale |
| Advertising Manager | Anna McInally |
| Advertising Manager | Sophie Morgan |
| Advertising Manager | Lauren Pinkus |
| Advertising Manager | Jayna Bacchus |
| Advertising Manager | Lucie Pelaez |
| Advertising Manager | Natalie Littlechild |
| Group Executive Creative Director | Ben Tollett |
| Chief Creative Officer | Richard Brim |
| Creative Team | Forrest Clancy |
| Creative Team | Jay Parekh |
| Agency Producer | Nikki Cramphorn |
| Agency Producer | Tristan Baker |
| Chief Executive Officer (CEO) | Tammy Einav |
| Managing Partner | Sam LeCoeur |
| Business Director | Fay Taylor |
| Account Director | Tejen Shah |
| Account Manager | Zahra Ahmed |
| Planning Partner | Heather Alderson |
| Account Planner | Stuart Williams |
| Account Planner | Roisin Mulroney |
| Project Manager | Amy Waldman |
| Project Manager | Caitlin Fletcher |
| Designer | Scott Silvey |
| Media Agency | Dentsu |
| Media Planner | Niall McEvoy |
| Media Planner | Dominic Sadler |
| Media Planner | Sarah Francis |
| Production Company | Smuggler |
| Director | Tom Hooper |
| Executive Producer | Fergus Brown |
| Production Company Producer | Nick Sutherland Dodd |
| Cinematography | Steve Annis |
| Casting | Dan Hubbard Casting |
| Casting | Beast Casting |
| Editing Company | Whitehouse Post |
| Editor | Russell Icke |
| Assistant Editor | Steven Waltham |
| Post Production | Framestore |
| Special Effects / VFX | Pedro Sabrosa |
| 2D Artist | Ben Taylor |
| Colorist | Simon Bourne |
| Colorization | Company 3 |
| Music Composer | Michael George |
| Orchestration | Chris White |
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