ESPN - "Antiques"

Wieden + Kennedy

Wieden + Kennedy New York, United States

6142

Title	Antiques
Agency	Wieden + Kennedy
Campaign	Antiques
Advertiser	ESPN, Inc.
Brand	ESPN
Posted	September 2008
Product	Sunday NFL Countdown
Business Sector	TV/Radio Programs & Stations
Tagline	NOT EXPERTS. FOOTBALL EXPERTS.
Story	The spots portray the Sunday NFL Countdown analysts, not as experts, but as football experts. For each spot, we mimic real TV shows/scenarios that require specific experts, analysts or judges unrelated to football. For some reason, the analysts find themselves in these situations. But theyre not experts in geopolitics or professional dancing. Theyre football experts. So, naturally, when asked about global warming, they talk about how hot the NFC Norths running game is. Or when asked to judge dance moves, they bring the conversation around to end zone celebrations. And so on. They know more about football than anything, and anyone, else. Not that they couldnt talk about global warming, but who among us wouldnt rather talk about football? NOT EXPERTS. FOOTBALL EXPERTS.
Media Type	Television & Cinema
Length	30 seconds
Market	United States
Production Company	Backyard
Sound Design Company	Sound Lounge
Creative Director	John Parker
Creative Director	Derek Barnes
Art Director	Alan Buchanan
Copywriter	Nick Sonderup
Executive Creative Director	Todd Waterbury
Executive Creative Director	Kevin Proudfoot
Director	Aaron Stoller
Executive Producer	Eriks Krumins
Producer	Lauren Bayer
Director of Photography (DOP)	Scott Henrickson
Editing Company	Mad River Post
Editor	Kelly McClean
Editor	Lucas Eskin