|Title||Icy Dunk Challenge|
|Campaign||Icy Dunk Challenge|
|Date of First Broadcast/Publication|
|Business Sector||Online Travel & Reservation Services|
|Story||We challenged our 14,000 employees to launch the epic travel film which they shot and filmed themselves. The bet was 1 million views or else an icy canal swim by our leadership team.|
|Media Type||Social Media|
|Sound Design Company||Wave Studios|
|Production Company||CZAR Amsterdam|
|Creative Director||Sandrine Huijgen|
|Creative Director||Jessica Kersten|
|Creative Team||Barbara Ryan|
|Creative Team||Mariusz Wysocki|
|Account Director||Lennard Franken|
|Managing Director||Sandeep Chawla|
|Production Company Producer||Lars Fabery de Jonge|
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