Willem Gerritsen
Director at CZAR Amsterdam
Amsterdam, Netherlands
TitleIcy Dunk Challenge
Agency
Campaign Icy Dunk Challenge
Advertiser Booking.com
Brand Booking.com
Date of First Broadcast/Publication
Business Sector Online Travel & Reservation Services
Story We challenged our 14,000 employees to launch the epic travel film which they shot and filmed themselves. The bet was 1 million views or else an icy canal swim by our leadership team. 
Media Type Social Media
Length
Sound Design Company
Production Company
Creative Director
Creative Director
Creative Team
Creative Team
Account Director
Managing Director
Production Company Producer
Editor
Director

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