Tim Stübane
Executive Creative Director at Ogilvy Germany
Berlin, Germany
TitleFridge
Agency
Campaign The Recycling Campaign - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
PostedMay 2008
Product Volkswagen Recycling
Business Sector Automotive
Tagline The Eos. 95% Recyclable
Story Volkswagen are built to be up to 95% recycable.

This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness.
Philosophy We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater – because 95% of every Volkswagen scrapped car will become something new.

Merely 5% cannot be recycled.
Media Type Print
Market Germany
Graphic Designer
Photographer
Account Executive
Account Director
Graphic Designer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter

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