| Title | Plastic Legacy 1 (ge) |
| Agency |
fischerAppelt AG
|
| Campaign |
Plastic Legacy
|
| Advertiser |
Greenpeace
|
| Brand |
Greenpeace
|
| Date of First Broadcast/Publication |
2020 / 1
|
| Business Sector | Environmental & Ecological Issues
|
| Tagline | Should it be what we leave behind? |
| Tagline (original language) | Soll das alles sein, was wir hinterlassen? |
| Story | Plastic pollutes the environment for up to 400 years. Its increasingly drastic effects on the environment is one of the greatest challenges of our time. But how can we show this future today?Through time travel! The 'Plastic Legacy' campaign is a visual what-if-scenario on the notion what if we died today? The campaign illustrates that in the distant future, people will have to deal with what we left behind. Our garbage.In order to answer this question as drastically as possible, we created a series of archaeological excavations in which plastic waste and its originators are brought to light. Literally. Depicting ordinary activities that result in extraordinary plastic pollution and showing how our behaviour, consciously or unconsciously, causes lasting damage to the environment. |
| Philosophy | Plastic pollutes the environment for up to 400 years. Plastic and its increasingly drastic effects on people, animals and the environment and how we deal with this problem is one of the greatest challenges of our time, but above all of the future. Together with Greenpeace we created the “Plastic Legacy” campaign to emphasize the importance of dealing with one of the biggest issues of our generation – plastic waste. |
| Media Type |
Print
|
| Executive Creative Director |
David Morales
|
| Creative Director |
Philip Bolland
|
| Art Director |
Jessica Philip
|
| Copywriter |
Max List
|
| Art Buyer |
Johanna Merensky
|
| Production Company |
Carioca Studio
|
| Creative Agency |
Philipp und Keuntje GmbH
|
