Terres des femmes - "#UNHATEWOMEN"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

Awards

8717

This ad is part of the ACT Responsible Collection

Brand: Terres des femmes
Country: Germany

Advertiser: Terre des femmes

Title	#UNHATEWOMEN
Agency	Philipp und Keuntje GmbH
Campaign	#UNHATEWOMEN
Advertiser	Terre des femmes
Brand	Terres des femmes
Posted	December 2020
Business Sector	Charities, Foundations, Volunteers
Story	TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively.
Philosophy	What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign.
Media Type	Social Media
Length	120 seconds
Production Company	It's us Media Berlin
Production Company	MOKOH Music GmbH
Production Company	Studio Movie Magic
Production Company	Fork Unstable Media GmbH
Production Company	Fischerappelt Performance
Chief Creative Officer	Diether Kerner
Chief Creative Officer	Robert Müller
Executive Creative Director	David Morales
Creative Director	Philip Bolland
Art Director	Christoph Laurisch
Art Director	Jessica Philipp
Copywriter	Jonas Bartelworth
Copywriter	Robert Miler
Copywriter	Maximilian List
Managing Director	Johannes Buzási
Account Director	Rona Zachwey
Strategic Planner	Marie Hollers
Producer	Max Penk
Director	Annegret von Feiertag
Grade	Delfina Mayer
Online Artist	Tal Peled
DIT	Johannes Weise
Sound	Richard Blaha
Photographer	Darius Ramazani
Art Buyer	Johanna Merensky
Music Producer	Sarah Rimkus
Music Producer	Maria Moritz
Music Composer	Marcel Neumann
Music Composer	Stephan Moritz
Sound Engineer	Marius Wiechmann
Head of Production	Uta Wittchen