| Title | Dog 2 |
| Agency |
INNOCEAN Europe
|
| Campaign |
Kia Forward Collision-Avoidance Assist
|
| Advertiser |
Kia Motors
|
| Brand |
Kia Forward
|
| Date of First Broadcast/Publication |
2020 / 7
|
| Business Sector | Automotive Accessories & Services
|
| Story | When you’re driving and suddenly need to hit the brakes, every millisecond counts.Having a short reaction time can be the difference between an accident or just a near-miss.Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| Philosophy | To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| Problem | When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. |
| Media Type |
Print
|
| Chief Creative Officer |
Gabriel Mattar
|
| Executive Creative Director |
Ricardo Wolff
|
| Executive Creative Director |
Bruno Oppido
|
| Associate Creative Director |
José Filipe Gomes
|
| Associate Creative Director |
Pedro Lourenço
|
| Art Director |
José Filipe Gomes
|
| Copywriter |
Pedro Lourenço
|
