|Campaign||No1 - Unilever Flora|
|Date of First Broadcast/Publication|
|Business Sector||Edible Fat Products|
|Story||The films are set at a breakfast table filled with a variety of tasty foods. Using stop-frame animation, Flora pro.activ products assert their position of superiority over the other foods in a charming and engaging sequence of events: the mini-shots bottle is raised aloft a mountain of kiwi fruit, bagels and blueberries; whilst a stadium of snacks surrounds a piece of toast being munched into the shape of a No.1 for the heart healthy spread.|
|Philosophy|| To continue to build on Floras global Love Your Heart mission of improving the worlds heart health by clearly communicating that no food lowers cholesterol more than Flora pro.activ.|
Were talking to those that think or know that they have high cholesterol levels. Theyre normal people and all they want is a simple and effective solution which allows them to forget about cholesterol and get on with life.
Flora pro.activ is a range of foods (drink, yogurt, spread, milk) that contain plant sterols, proven to lower LDL (bad) cholesterol by 10-15% in as little as 3 weeks.
2 out of 3 adults in the UK have raised cholesterol; reducing LDL cholesterol leads to healthier hearts.
No food lowers cholesterol more than Flora pro.activ the UKs No.1 cholesterol lowering brand*
Broken down, this brief is three-fold:
-to assert the superior efficacy of Flora pro.activ products and stop consumer confusion about efficacy of cholesterol lowering products
-to increase average weight of purchase of loyal consumers.
|Production Company||th1ng th2ng|
|Advertising Manager||Judith Bruins|
|Creative Director||Marc Hatfield|
|Creative Team||Justin Moore|
|Creative Team||Golf Nuntawat|
|Account Planner||Amanda Feve|
|Agency Producer||Stephanie Whitehead|
|Production Company Producer||Dominic Buttimore|
|Director of Photography (DOP)||Simon Paul|
|Post Production||The Mill London|
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