Eric Monnet

Eric Monnet

VP, Director of Creative Excellence at McCann Worldgroup
London, United Kingdom

About me

Successful track record of leading Creative Excellence for the global McCann Worldgroup network. Unique expertise in identifying hidden gems, crafting case films and leading award shows strategy on local, regional and global scale.

Broad strengths in evaluating creative work, growing opportunities and transforming them into real projects, collaborating with creative leaders, elevating creative standards and activating all departments to ignite and entertain a strong creative culture throughout the network. Experience spans North America, Asia Pacific, Middle East, Latin America and Europe.

Lead of the McCann Worldgroup's Creative Leadership Community since January 2015.
- Cannes Lions 2015: 55 Lions. 2016: 96 Lions.
- Gunn Report Network ranking: 2014: #9, 2015: #5, 2016: #2.
- Network Of The Year recognitions in London International Awards, El Sol, El Ojo, FIAP, Cresta Awards and Cannes Lions North America.
- Recipient of The Advertising Club 2016 President's Award.


VP, Director of Creative Excellence
New York, United States
August 2017 - Present (5 years 2 months)
VP, Network Creative Manager
New York, United States
January 2015 - August 2017 (2 years 7 months)
Global Creative Excellence leader:- Head of McCann Worldgroup's Creative Leadership Community. I revamped the initiative and run it now across North America, Latin America, Europe, Asia Pacific and Middle East Africa.- Global creative awards manager: definition and implementation of awards strategy for the network, follow up and adjustment as needed throughout the year. Coordination of entries from 120+ offices in the world for all main award shows.- I serve as Rob Reilly's proxy to facilitate all projects that require his attention and am involved in strategic projects regarding the structure of our creative network.- I manage a direct team of 4 and collaborate daily with CLC Presidents from all regions as well creative leaders from each office.Here are some results that make me proud:- Cannes Lions 2015: 55 Lions. 2016: 96 Lions.- Gunn Report Network ranking: 2014: #9, 2015: #5, 2016: #2.- Network Of The Year recognitions in London International Awards, El Sol, El Ojo, FIAP, Cresta Awards and Cannes Lions North America.- Recipient of The Advertising Club 2016 President's Award. As part of the McCann Q effort I oversaw the creation and development of the Economist's "Pride and Prejudice" website, by activating Worldgoup's offices Soleil Noir in Paris, MRM//McCann and McCann New York.
Program Lead, Global Creative Excellence
McCann Worldgroup
United States
January 2014 - January 2015 (1 year)
Pursued the global Creative Excellence agenda by leveraging the initiatives I created as Program Manager, including central award shows effort and creative network management.Became Rob Reilly's aide-de-camp, helping him to navigate the network, overseeing content and quality of his content for internal and external use and progressively acting as his proxy for special projects.In addition, the Diversity & Inclusion group I created, McCann Q, grew to over 100 members from its founding three members in under 18 months. I acted as a Change Agent by ensuring partnerships with LGBT organizations, confirming top-management support and culminated by spearheading McCann Worldgroup's first walk in the NYC Pride Parade in June 2014, for the first time in its history.​​
Program Manager, Global Creative Excellence
McCann Worldgroup
January 2012 - January 2014 (2 years)
I'm a culture builder. Starting off from a creative standpoint, using our creative-judging organ and other related projects (digital assets management, HR projects and Creative trainings for “suits”), I sought to increase the group’s global commitment to creativity and raise internal awareness of our creative standards of excellence. I have since taken on the role of "Mr. Awards" within the network, helping 120+ Creative Directors to better channel their efforts, by finding funds for their entries, and working with judges. I represent McCann Worldgroup at major global shows, and the content I produce for our internal social network (Yammer) has resonated deeply within the network, making me the "Most Liked Member" of the community.I proactively expanded my scope of work (and therefore, my playground) with Marketing and culture-building projects like the creation of a brand-advocate community throughout the global network, the creation of a McCann Worldgroup diversity & inclusion group and I'm currently igniting a new initiative spanning on an American and European scale.By leveraging the European connections I had from my time at McCann Paris, all the while creating new ones, I have become a key central contact for new business, communications and creative teams from all around the world.
New Business & Communication Officer
Neuilly sur Seine Cedex, France
July 2010 - November 2011 (1 year 4 months)
New business mission: coordinated the cell within the international new business organization at McCann; ensured coordination of all pitches integrating two or more agencies of the McCann Worldgroup (McCann Paris, MRM Paris, McCann HealthCare, Futurebrand, Weber Shandwick...)Communication mission: As a member of the global communication team for McCann, I adapted global and pan-European projects (CEO’s webcasts, World Health Day, Cannes…). I was also MRM Paris' brand manager: I worked to reposition the agency and to engage its people, its clients, the industry and the McCann Worldgroup to the vision and mission of the brand.Account Director for United Way Tocqueville: I was in charge of the introduction of United Way on the "virgin" French market: definition and implementation of the integrated program and adaptation of the "Live United" campaign.
Account Manager
Paris, France
October 2007 - April 2010 (2 years 6 months)
New Business and Account Management.Brands: Twinings, Bonduelle, St Michel, CIC, Somatoline (Bolton Group).- Twinings : Pitch won in September 2009. Involved in the strategic planning from the pitch, oversaw the redefinition of the graphic brand territory, the TV creation and production, and managed the digital team as junior Account Director.- Bonduelle: Pitch won in December 2007. Involved in the strategic planning from the pitch and afterwards regarding the strategic monitoring of the brand as well as every subsequent product campaign; oversaw the creative development and production of 5 major TV campaigns.- St Michel: Coordinated 3 TV campaigns and managed the digital department on 2 website projects.
Account Executive
Boulogne-Billancourt, France
2007 (1 year)
Brands: PlayStation, Absolut Vodka, TomTom.-PlayStation: PlayStation 3, PlayStation 2 and PlayStation Portable.In charge of the local adaptation of every ATL copies for both hardware and software products - including PS3 launch in the French market; Key contact for the EMEA central coordination in TBWA\London.- ABSOLUT Vodka (V&S GROUP.) Supervision of the two key campaigns for the French market in 2007, considering the global guidelines and the French legal framework. It included:- "ABSOLUT Electrodandy”, a fully integrated campaign (strategic and creative concept development in association with two famous brand ambassadors (André, street artist aka Mr. A, and the Kitsuné collective). The program was displaid on press ads, community management, design, PR, and the 15 days music festival in the Paris Paris Club.- “ABSOLUT Disco”: development of a local press ad for the disco bottle.
Junior Account Executive / PR Officer
Marseille, France
October 2004 - June 2006 (1 year 8 months)
Banque Populaire Provençale et Corse, Les Mutuelles du Soleil, Florajet.


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