Perry Maynard

Perry Maynard

SVP, Client Services — AT&T at Javelin Direct
Irving, United States

About me

As a 20-year marketing veteran with an extensive background in customer relationship marketing, Perry has been driving innovation in direct marketing and loyalty programs in several sectors. Early in his career, Perry was instrumental in the design and launch of OnePass, an industry leader with many now-standard program features including MileageSaver Rewards and the first mileage-earning credit card. He also created Hilton HHonors and ClickRewards. At Javelin, Perry manages all our direct marketing, e-mail and integration efforts on behalf of AT&T.


  • Senior Vice President of Client Services, AT&T - Javelin, Irving, TX

  • Senior Vice President, Client Services - Targetbase, Irving, TX

  • Vice President, Relationship Marketing and Strategic Alliances - Netcentives Inc., San Francisco, CA

  • Senior Vice President - Brierley & Partners, Dallas, TX

  • Executive Director of Marketing - Hilton Grand Vacations Co., Orlando, FL

  • Vice President, Marketing Programs - Hilton Hotels Corporation, Beverly Hills, CA

  • Manager, Marketing Programs - Continental/New York Air, New York, NY and Houston, TX

Client/industry expertise

  • Hilton Hotels

  • Continental Airlines

  • United Airlines

  • Holland America Line

  • Genworth Financial Services

  • Frito-Lay

  • Dell

  • Shell Energy


  • Bates College, Bachelor of Arts degree, Lewiston, ME

Awards and recognition

  • Freddie Awards for excellence in frequent traveler programs

  • Founding Board Member of the Frequent Travel Marketing Association

  • Holds 50-ton Masters License from the U.S. Coast Guard

  • Serves on board of advisors for various organizations

  • Helped drive double-digit revenue growth for Hilton Hotels across several years


SVP, Client Services — AT&T

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