|Agency||Publicis Mojo Sydney|
|Campaign||Hidden Truths - Nescafé|
|Business Sector||Coffee, Tea, Chocolate Drinks, Breakfast Drinks|
|Tagline||Coffee is a Natural Source of Antioxidants|
|Story|| Hidden Truths.|
The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans.
|Philosophy||The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean.|
|Problem||The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants.|
|Result|| The truths shared are personal and real. The people and locations are real. Nothing is fabricated.|
At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth.
|Media Type||Television & Cinema|
|Production Company Producer||Angela Bray|
|Sound Design Company||Aleesha Dibbs|
|Agency Producer||Jasmin Ferguson|
|Art Director||Kirsty Gavin|
|Sound Design Company||Nick Maher|
|Creative Director||Micah Walker|
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