Florence Tourbier
Executive Producer at Photoplay
Walsh Bay, Australia
TitleDavid & James
Agency
Campaign Hidden Truths - Nescafé
Advertiser Nestlé
Brand Nescafé
PostedApril 2008
Product Antioxidants
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Tagline Coffee is a Natural Source of Antioxidants
Story Hidden Truths.
The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans.
Philosophy The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean.
Problem The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants.
Result The truths shared are personal and real. The people and locations are real. Nothing is fabricated.

At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each person’s hidden truth.
Media Type Television & Cinema
Length
More Information
Production Company Producer
Sound Design Company
Agency Producer
Art Director
Copywriter
Sound Design Company
Director
Editor
Other
Creative Director

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