Tracey Rowe

Tracey Rowe

Director at Photoplay
Dubai, United Arab Emirates

About me

I’m all about aesthetics and emotion, probably stemming from a childhood in the outback of Australia where the landscape really shaped my fascination of beautiful visual imagery.

Photography was something that I loved, and throughout High School experimented with black and white photography which led to a 3 year Bachelor of Arts Degree, majoring in Photography at RMIT in Melbourne. After working in London as an advertising photographer, I returned to Sydney where I began work as TV commercial Director. This has been an incredible adventure, one that I’m still very much enjoying.

Balancing creative with challenging budgets is where I thrive. I work all over the world for a variety of products and for all different cultures. Years of very large Post Effects driven campaigns has meant that I’m very comfortable with CGI, so I know how to plan and shoot for it. I also like working with real people and children, capturing genuine and honest performances.

I love being involved in the creation of highly visual storytelling, combined with emotive performances in order to create work that is truly memorable.


Alexandria, Australia
2015 - Present (5 years 3 months)
Tracey Rowe has come a long way since she first started taking photos on her Pentax K1000 in her hometown of Broken Hill. Her background in photography lends an eye for capturing highly visual, performance-driven commercials. Through a combination of beautiful design and emotive narratives, she has developed a unique style that has made her a favourite amongst clients locally and abroad. Tracey also has a wonderful skill at directing real people and eliciting genuine performances. 
City Films
2010 - 2011 (1 year)
Boulogne Billancourt, France

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