Oliver Lawrance
Executive Producer at Photoplay
Sydney, Australia
TitleBlackmores 'Well Being Machine'-2
Agency
Campaign Well-Being Machine
Advertiser Blackmores
Brand Probiotics+
PostedAugust 2017
Business Sector Vitamins & Diet Complements
Story This campaign for the Blackmores’ Probiotic+ range takes the audience on a playful journey through the human digestive system. It’s a voyage of discovery in which every step forward takes us closer to the secret of wellbeing and a happy gut. This magical mystery tour is created with amazing in-camera miniature set designs that metaphorically express the concept. The pop-art minimalist set design has complex symmetries and meticulous mechanisms that all work as one to produce a vision of happy gut harmony.
Media Type Television
Length
Production Company
Blackmores Senior Product / Brand Manager
Blackmores Business Development Manager
Creative Director
Copywriter
Art Director
Group Content Director
Content Director
Broadcast Producer
Director
Producer
Executive Producer
Cinematography
Production Designer
Post Production
Editor
SFX Supervisor
Sound and Music

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