Title | Blackmores 'Well Being Machine'-2 |
Agency | The Monkeys |
Campaign | Well-Being Machine |
Advertiser | Blackmores |
Brand | Probiotics+ |
Posted | August 2017 |
Business Sector | Vitamins & Diet Complements |
Story | This campaign for the Blackmores’ Probiotic+ range takes the audience on a playful journey through the human digestive system. It’s a voyage of discovery in which every step forward takes us closer to the secret of wellbeing and a happy gut. This magical mystery tour is created with amazing in-camera miniature set designs that metaphorically express the concept. The pop-art minimalist set design has complex symmetries and meticulous mechanisms that all work as one to produce a vision of happy gut harmony. |
Media Type | Television |
Length | |
Production Company | Photoplay Films |
Blackmores Senior Product / Brand Manager | Ingrid Wietrzyk |
Blackmores Business Development Manager | Despina Lord |
Creative Director | Barbara Humphries |
Copywriter | Mike Burdick |
Art Director | Alex Schneider |
Group Content Director | Kelly Spence |
Content Director | Katie Wong Hee |
Broadcast Producer | Jade Rodriguez |
Director | Scott Otto Anderson |
Producer | Bonnie Fay |
Executive Producer | Oliver Lawrance |
Cinematography | Simon Ozolins |
Production Designer | Aaron Crothers |
Post Production | Alt.vfx |
Editor | Mark Bennett |
SFX Supervisor | Dave Edwards |
Sound and Music | Sonar Music |