PEN Swedish center - "Buy a Voice for Freedom of Speech"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

5397

Title	Buy a Voice for Freedom of Speech
Brief	Röster (Voices) is Sweden's biggest commercial voice archive. To support PEN's fight for freedom of speech, the usual voice samples in Röster’s archive were replaced with texts by authors and journalists who had been persecuted, tortured or jailed for speaking their minds. Every time a voice was booked for a campaign, part of the agent’s fee went directly to support PEN’s struggle for freedom of expression.
Agency	Nord DDB STO
Campaign	Buy a voice
Advertiser	PEN International
Brand	PEN Swedish center
Posted	January 2017
Business Sector	Human Rights
Story	Röster (Voices) is Sweden's biggest commercial voice archive. To support PEN's fight for freedom of speech we replacing the usual voice samples in Röster’s archive with texts by authors and journalists who are persecuted, tortured or jailed for speaking their mind. Every time a voice is booked for a campaign, a part of the agent’s fee goes directly to support PEN’s struggle for freedom of expression.
Media Type	Case Study
Length	119 seconds
Creative Director	Fredrik Simonsson
Creative Director	Olle Langseth
Copywriter	Petter Dixelius
Account Manager	Therese Loodin
Design Director	Jojo Brännström
Account Manager	Roshanak Fatahian
Graphic Designer	Petter Mollberg Fagring
Director of Photography (DOP)	Bo Pärletun
Editor	August Håkansson
Editor	Eskil Lundberg
Sound Production	Flickorna Larsson