| Title | Keyboard Queen |
| Agency | BMF |
| Campaign | Find Your Fit |
| Advertiser | The Athlete's Foot |
| Brand | The Athlete's Foot |
| Posted | July 2012 |
| Business Sector | Sportswear |
| Story | BMF has created its first brand campaign for The Athlete's Foot (TAF) with the launch of the "Find your Fit" campaign. Through a series of film-style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit. The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers. |
| Media Type | Television |
| Production Company | Good Oil |
| Agency Contribution | BMF |
| Director | Hamish Rothwell |
| Executive Creative Director | Carlos Alija |
| Executive Creative Director | Laura Sampedro |
| Creative Team | Michael Graziano |
| Creative Team | Daniel Staudinger |
| Creative Team | Carlo Mazzarella |
| Creative Team | James Pash |
| Creative Team | Andie Graham |
| Creative Team | Trent Hendrick |
| Producer | Chana McLallen |
| Director of Photography (DOP) | Crighton Bone |
| Account Director | Brad Smith |
| Account Director | Alison Primmer |
More Work
SEE ALLSecond Chance Champions (Trailer)
- BRAND:
- Transplant Australia
- AGENCY:
- Dentsu Creative
The Mo-Hair Suit
- BRAND:
- Politix
- AGENCY:
- Bullfrog Media
Heroes - The Smith Family
- BRAND:
- The Smith Family
- AGENCY:
- BMF