Christelle Delarue

Christelle Delarue

Founder & President at Mad&Woman
Boulogne Billancourt, France

Positions

Founder - President
Paris, France
December 2012 - Present (7 years 11 months)
Women are the biggest emerging market so far 91% of women think advertisers don’t understand them
That's the reason why Mad&Woman Agency is born, to help brands need to engage with them if they are to win them over.

We are realizing that the male-dominated world of advertising needs to wake up to the biggest emerging market in the world: WOMEN.
The women’s market is an under-developed opportunity, possibly the number-one opportunity, for those who really understand what women really want.
What if together, we believe on a creative revolution, where advertising catch on to the need for more intelligent, entertaining advertising based on truthful woman insight instead of Old Stereotypes...

http://madandwoman.com/
Co-organisatrice. TEDxWomen
TED Conferences
2013 - 2014 (1 year)
Associate Director
PARIS, France
2012 (1 year)
BIOTHERM HOMME Intl. (L'Oréal) - "LIVE LIKE A MAN"
HEINEKEN Intl.
New business dev.

Working with amazing Rob Klingensmith
Executive Director
Paris, France
2010 - 2012 (2 years)
MTV MOBILE - "GIF ME MORE"
SFR - "NO GAME OVER"
AXE - "RISE UP"
TIPP-EX "WHITE AND REWRITE"
TEVA - "ONE NE PEUT PAS REFUSER TEVA A UNE FEMME"
AUFEMININ.COM - "ET LA FEMME CREA AUFEMININ.COM"

Discovered how to build great digital stories with brands
ACCOUNT MANAGER
Neuilly sur Cedex, France
2004 - 2005 (1 year)
NESPRESSO - "WHAT ELSE ?"
GENERAL MOTORS/OPEL

Learned how to make the impossible possible

Education

MASTER 2 Global Communication Strategy

Activities and Societies: Solidarité Sida. Pain without Borders. IAA.com. Vice-president of the « Advertising Agency College» for the French Young Professional Chapter @IAA.com.

Trade Organizations

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