|Agency||Ogilvy & Mather South Africa|
|Campaign||Selinah - Topsy Foundation|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Tagline||Help us provide us the treatment that can give someone a second chance|
|Philosophy||The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met.|
|Production Company||Egg Films|
|Creative Director||Fran Luckin|
|Creative Director||Bridget Johnson|
|Copywriter||Stephanie Van Niekerk|
|Art Director||Robyn Bergmann|
|Director of Photography (DOP)||Kim Geldenhuys|
|Agency Producer||Lisa Wides|
|Worldwide Chief Creative Officer||Tham Khai Meng|
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