Dennis May
Chief Creative Officer at Saatchi & Saatchi Düsseldorf
Düsseldorf, Germany
TitleThe uncensored playlist
BriefWhile in the world's most censored countries many news websites and blogs are blocked, music streaming platforms such as Spotify, Deezer and Apple Music are freely accessible. This online loophole was used to evade censorship. Five acclaimed journalists from five repressed countries became music artists: their censored articles were turned into pop songs and uploaded onto music streaming platforms. On March 12, World Day Against Cyber Censorship, all the songs came together as The Uncensored Playlist. Journalists whose articles had been censored by oppressive governments were turned into music artists. The words of their articles were turned into lyrics, becoming pop songs uploaded onto music streaming services. On World Day Against Cyber Censorship, March 12, all the songs were made available as The Uncensored Playlist.
Agency
Campaign The uncensored playlist
Advertiser Reporters Without Borders
Brand Reporters Without Borders
Date of First Broadcast/Publication 2018 / 3
Business Sector Institutional/Public Interest/Non-Profit Org.
Story A project created for Reporters Without Borders Germany wo found a way to evade press censorship by turning journalists into musicians. Ten previously censored articles by five journalists are now uncensored songs, uploaded onto music streaming sites that are freely available in the countries where press freedom is not.
Story (original language) While in the worlds most censored countries many news websites and blogs are blocked by oppressive governments, music streaming platforms such as Spotify, Deezer and Apple Music are freely accessible. We used this online loophole to evade censorship. Turning 5 acclaimed journalists from 5 repressed countries into music artists. Their censored articles were turned into lyrics and then uploaded onto music streaming platforms as uncensored pop songs. On the 12th of March: World Day Against Cyber Censorship all the songs came together as The UncensoredPlaylist.
Media Type Case Study
Length
Production Company
Creative Director
Executive Creative Director
Chief Creative Officer
Managing Director
Digital Art Director
Creative Director
Production Company DaHouse Audio
Production Company Le Tour Du Monde
Film Director
Copywriter
Copywriter
Deputy Chief Creative Officer
Junior Art Director
Account Director
Music Director
Account Manager
Editor
Interactive producer
PR Company

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