Pink Ribbon Germany teamed up with DDB Düsseldorf to develop "PINK RIBBON CARE WHILE YOU CARE", the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine to increase early detection rates and save lives.
Philosophy
Breast cancer is one of the most common diseases among women in western countries. Early detection greatly increases the chances of recovery, making regular self-scanning — and knowing what signs to look for — incredibly important. To raise awareness and lower the threshold to regular scanning, Pink Ribbon Germany and DDB Düsseldorf developed a unique product line where MediaMonks created the digital platform. The PINK RIBBON CARE WHILE YOU CARE line consists of a shower gel and body lotion that come in strategically designed packaging, made from natural ingredients. The fully recyclable bottles contain step-by-step instructions, illustrating and motivating women the world over to start scanning in the shower. In an unprecedented move, the innovative product line was developed by creative agency DDB Dusseldorf instead of a traditional FMCG product developer. In addition to the product line, PINK RIBBON CARE WHILE YOU CARE invites women to visit the interactive website, www.carewhileyoucare.com/en-gb which serves as a hub for educational content such as explanatory videos and additional information about breast cancer.