Pam Hügli
Managing Partner at Serviceplan Group
Zurich, Switzerland
TitleLaptop: Michael is incorrigible
Agency
Campaign Incorrigible
Advertiser Camille Bloch SA
Brand Ragusa
Date of First Broadcast/Publication
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Story Ragusa is a traditional brand of chocolate made in Switzerland. It was invented over 75 years ago and is still made with the same recipe today. Ragusa is edgy – not just because of its angular shape but also because it always stayed true to itself over the decades. Authenticity therefor is at the core of the campaign celebrating the strong brand-personality of Ragusa as well as the everyday quirky traits of its customers that make them who they are. Ragusa is like all of us – not perfect, but idiosyncratic and full of character. In one word: incorrigible.
Media Type Television
Length
Advertising Manager
Marketing Director
Brand Manager
Managing Partner
Executive Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Strategist
Account Manager
Account Manager
Art Buyer

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