Title | HBO Voyeur |
Agency | SPCSHP |
Campaign | HBO Voyeur - Home Box Office |
Advertiser | Home Box Office, Inc. |
Brand | HBO |
Posted | April 2008 |
Product | hbovoyeur.com |
Business Sector | Media, Publishing & Production |
Philosophy | HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story. |
Media Type | Web Site |
Length | |
More Information | www.hbovoyeur.com |
Director | Jake Scott |
Producer | Jules Daly |
Producer | Frances McGivern |
Producer | David Mitchell |
Account Supervisor | Jessica Mailloux |
Creative Director | David Carter |
Creative Director | Michael Smith |
Copywriter | Greg Hahn |
Copywriter | David Carter |
Copywriter | Michael Smith |
Production Company | Little Minx |
Executive Creative Director | Greg Hahn |
Art Director | David Carter |
Executive Agency Producer | Brian DiLorenzo |
Content Producer | Jiffy Iuen |
Account Supervisor | Rob Rawley |
Account Supervisor | Juliane Sunderland |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Bill Bruce |