| Title | Citrus Fruits Flavour |
| Title (original language) | Saveur Agrum' |
| Agency | FRED & FARID |
| Campaign | Sensations - Schweppes |
| Advertiser | Cadbury Schweppes plc |
| Brand | Schweppes |
| Date of First Broadcast/Publication | 2008 / 5 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | Creators of flavours since 1783 |
| Tagline (original language) | Créateurs de saveurs depuis 1783 |
| Philosophy | The whole campaign is centred around the metaphorical expression of sensation, carried out in a way that is simultaneously sensual, adult and evocative. Each of the five prints evokes a single flavour, whilst the film itself shows off the whole range of Schweppes drinks. |
| Philosophy (original language) | Toute la campagne est centrée autour de l'expression métaphorique de la sensation, dans une exécution sensuelle, adulte et évocatrice. Chaque visuel print évoque une variété Schweppes, tandis que le film communique sur la gamme complète. |
| Problem | Founded in 1783, the oldest and most legendary drinks brand is proud to unveil its new communications platform. The origins of the new campaign can be found in Schweppes 225 years of unique knowledge and expertise, from which has sprung its diverse range of drinks flavours: Indian Tonic, Agrum, Lemon as well as the innovative Peach and Red Fruits ranges. The new campaign, developed by the agency FFL Paris and comprising a film and five posters, will epitomise Schweppes new brand-market positioning, as well as launching the new signature Creator of flavours since 1783, all achieved through the metaphor of sensation. |
| Problem (original language) | Créée en 1783, la plus ancienne et la plus mythique des marques de soft-drink dévoile sa nouvelle plateforme de communication qui prend racine dans le savoir faire unique de Schweppes depuis 225 ans. Toutes les références sont soutenues en communication comme autant de preuves de la création de saveurs aussi bien les produits piliers Indian Tonic, Agrum', Lemon que les innovations Pêch' et Fruits rouges . |
| Media Type | |
| Market | France |
| Executive Creative Director | Farid Mokart |
| Art Director | Emmanuelle Durand |
| Account Supervisor | Farid Mokart |
| Account Supervisor | Emmanuel Ferry |
| Account Supervisor | Nathalie Chopra |
| Account Supervisor | Hélène Camus |
| Account Supervisor | Sybille de Tavernost |
| Advertiser's Supervisor | Hugues Pietrini |
| Advertiser's Supervisor | Stanislas de Parcevaux |
| Agency Producer | Robin Accard |
| Art Buyer | Camille Guerrier |
| Director | Warren du Preez |
| Director | Nick Thornton-Jones |
| Production Company | Stink Films |
| Music | Emilie Simon |
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