Title | BRAVIA drome |
Agency | Fallon |
Campaign | BRAVIA drome |
Advertiser | Sony Corporation of America |
Brand | Sony Bravia |
Posted | February 2009 |
Product | Motionflow 200Hz |
Business Sector | Consumer Electronics & Audio-Visual |
Story | A serie of still images of Kaka performing his dazzling ball skills were captured and inserted inside the zoetrope. When viewed through the small slits on the outside of the zoetrope, as it rotates at speeds up to 50 km per hour, the illustion of smooth motion is created. It created a spectable that drew large crowds in the town square of Venaria near Turin. |
Problem | Sony BRAVIA's Motionflow 200Hz is a new technology which refreshes the screen four times faster than conventional TVs, reducing blur and judder, thus giving the viewer the smoothest picture ever. |
Media Type | Television |
Length | |
Market | United Kingdom |
Soundtrack | Underdog |
Production Company | Ridley Scott Creative Group |
Editing Company | Final Cut |
Post Production | MPC LDN |
Audio Post Production | Wave Studios |
Advertising Manager | Giles Morrison |
Executive Creative Director | Richard Flintham |
Creative Director | Graham Storey |
Creative Director | Phil Cockrell |
Account Director | Ben Cyzer |
Account Director | Richard Fearn |
Account Planner | Gareth Goodall |
Agency Producer | Tracy Stokes |
Director | Vernie Yeung |
Production Company Producer | Emma Cairns |
Production Company Producer | Matthew Fone |
Editor | Joe Guest |
Music | Kasabian |
Audio Post Production | Parv Thind |
Actor / Celebrity | Ricardo Kaká |
Director of Photography (DOP) | Mattias Montero |