| Title | In Real Life |
| Agency | BBDO New York |
| Campaign | In Real Life |
| Advertiser | Monica Lewinsky / Anti-Bullying |
| Brand | Monica Lewinsky / Anti-Bullying |
| Posted | January 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion. |
| Media Type | Case Study |
| Sound Company / Music Company | Human |
| Post Production | The Mill New York |
| Art Director | Bianca Guimaraes |
| Director | Win Bates |
| Associate Creative Director | Roberto Danino |
| Copywriter | Roberto Danino |
| Associate Creative Director | Bianca Guimaraes |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Danilo Boer |
| Executive Creative Director | Marcos Kotlhar |
| Head of Integrated Production | David Rolfe |
| Executive Producer | Angela Narloch |
| Music Director | Rani Vaz |
| Planning Director | Christina Stoddard |
| Junior Brand Planner | Dexter Blumenthal |
| Engagement Planning Director | Yin Chung |
| Communication Planner | James Mullaly |
| Account Management | Steven Panariello |
| Account Management | Lindsey Cash |
| Account Management | Carrie White |
| Account Management | Nora Stanton |
| Influencer Manager | Lucy Bennett |
| Production Company | BBDO Studios |
| Executive Producer | Persis Koch |
| Studios Lead | Michael Gentile |
| Studios Lead | Michael Gentile |
| Studio Manager | AJ Rowe |
| Editing Company | WORK Editorial NY |
| Editor | Adam Witten |
| Editorial Producer | Jamie Perritt |
| Music Composer | Andrew Bloch |
| Mix Company | Heard City |
| Mixer | Dan Flosdorf |
| Executive Producer, Mix | Gloria Pitagorsky |
| Executive Producer, Mix | James Dean Wells |
| Colorist | Fergus McCall |
| Color Producer | Luis Martin |
| 2D Assist | Kyle Zemborain |
| 3D Lead Artist | Corey Brown |
| PR Agency | Dini Von Mueffling Communications |
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