Mihnea Gheorghiu
Global Digital Creative Director at Publicis Italy
Milan Area, Italy, Italy
TitleSIDE:BIZ
Agency
Campaign BE A FOLLOWER
Advertiser Diesel
Brand Diesel
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Philosophy IS DIESEL UNLEASHING SOCIAL MEDIA’S REAL INFLUENCERS?
With an ironic flip, Diesel empowers the internet’s followers and fans with SIDE:BIZ

As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media’s followers with the benefits and rewards one might expect to be exclusive to influencers.
And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ.

SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed.

To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences.
SIDE:BIZ will be available in Europe from February 15, in North America from February 18, in Japan from February 22, and it will be launching in China in March.

With SIDE:BIZ, and the entire Spring/Summer ‘19 campaign, Diesel doesn’t just aim to show the world that life is easier as a follower. It also lauds the fact that followers are the social users that matter the most.
Media Type Digital
CEO Publicis Italia & Global CCO Publicis WW
CCO
Creative Director
Creative Director
Creative Supervisor
Digital Creative Director
Creative Director and Head of Social Media
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Art Director
Copywriter
Art Director
Copywriter
Client Service Director
Digital Account Director
Account Director
Strategic Planner
Head of Social Client Services & Strategy
Social Media Manager
Social Media Manager
Creative development & photography
Production Company
Post Production
Stylist

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