| Title | The Messenger |
| Agency | General Public Inc |
| Campaign | Not every child soldier carries a gun |
| Advertiser | The Romeo Dallaire Child Soldier Initiative |
| Brand | The Romeo Dallaire Child Soldier Initiative |
| Posted | December 2015 |
| Business Sector | Human Rights |
| Tagline | Not every child soldier carries a gun. |
| Story | The image of a young African boy holding a gun is often the first that comes to mind when we discuss the issue of child soldiers. However, not every child soldier carries a gun in the fight for the frontline.Unlike professional armies and soldiers, the roles that children will fill as child soldiers are not always clearly defined. Today they could be pushed into combat as a soldier at the front, while tomorrow they are expected to provide at the camp as cooks, porters or sex slaves. #weaponsofwar aims to raise awareness about the large number of roles child soldiers undertake across the globe and breaks the common iconography that all child soldiers carry guns. |
| Media Type | |
| Art Director | Cliff Thompson |
| Copywriter | Cliff Thompson |
| Creative Director | Cliff Thompson |
| Art Director | Jayme Walters |
| Illustrator | Jayme Walters |
| Copywriter | Josh Boyter |
More Work
SEE ALLThe Spy
- BRAND:
- The Romeo Dallaire Child Soldier Initiative
- AGENCY:
- General Public Inc
Ladder
- BRAND:
- Workers' Compensation Board of Nova Scotia
- AGENCY:
- Extreme Group
Nail
- BRAND:
- Workers' Compensation Board of Nova Scotia
- AGENCY:
- Extreme Group