Sickkids Foundation - "SickKids VS: All In"

Cossette

Cossette Toronto, Canada

6421

Title	SickKids VS: All In
Agency	Cossette
Campaign	SickKids VS: All In
Advertiser	SickKids Foundation
Brand	Sickkids Foundation
Date of First Broadcast/Publication	2017 / 11
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Built in 1949, SickKids Hospital was in desperate need of an overhaul. The patients would do the job themselves if they could. And that's what this stunning black and white creation depicts. The film shows the young patients tearing apart their own neighbourhoods to salvage materials for a new hospital. The song "I'd Do Anything For You" gives the tale a jaunty and optimistic feel. A mob of kids are charging ౼ destructively ౼ towards something. They break tables, tear down cinder block walls, rip gutters off houses. Are they destroying something? Building something? As they continue running, we see IV bags, wheelchairs, prosthetic limbs. These kids are SickKids but they’re willing to tear apart their own neighborhoods to salvage materials for a new SickKids Hospital. At the end of the film, one child poignantly places a single brick in the middle of a sprawling lot. “We’re building a new SickKids. Join us.”
Media Type	Web Film
Length	120 seconds
Creative Director	Craig MacIntosh
Creative Director	Jaimes Zentil
Agency Producer	Dena Thompson
Production Company	Skin & Bones
Director	Mark Zibert
Executive Producer	Liane Thomas
Director of Photography (DOP)	Chris Mably
Editor	Marka Rankovic
Music	SNDWRX