| Title | Soccer |
| Agency | Scholz & Friends Berlin GmbH |
| Campaign | Der Tagesspiegel Campaign |
| Advertiser | Der Tagesspiegel |
| Brand | Der Tagesspiegel |
| Date of First Broadcast/Publication | 2017 / 7 |
| Business Sector | Newspapers, Magazines, Books |
| Philosophy | “Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special. |
| Media Type | |
| Chief Creative Officer | Matthias Spaetgens |
| Creative Director | Jörg Waschescio |
| Photographer | Karsten Wegener |
| Copywriter | Lena Klockenbring |
| Art Director | Agnieszka Kalwak |
| Art Director | Erika Stuhl |
More Work
SEE ALLThe Hashtag Flag
- BRAND:
- Gesicht Zeigen!
- AGENCY:
- Ogilvy Germany
Hitler's Online Strategy
- BRAND:
- Gesicht Zeigen!
- AGENCY:
- Ogilvy Germany
Trump
- BRAND:
- Der Tagesspiegel
- AGENCY:
- Scholz & Friends Berlin GmbH
Refugees
- BRAND:
- Der Tagesspiegel
- AGENCY:
- Scholz & Friends Berlin GmbH
Bird
- BRAND:
- Comedy Central
- AGENCY:
- thjnk Hamburg
Chair
- BRAND:
- Comedy Central
- AGENCY:
- thjnk Hamburg
Door
- BRAND:
- Comedy Central
- AGENCY:
- thjnk Hamburg
Twins
- BRAND:
- Comedy Central
- AGENCY:
- thjnk Hamburg
Cactus
- BRAND:
- Comedy Central Channel
- AGENCY:
- thjnk Hamburg