|Title||Moment of Truth|
|Campaign||Moment of Truth|
|Advertiser||The Boots Company|
|Business Sector||Retail, Distribution & Restaurants|
|Tagline||Get beach gorgeous,|
|Philosophy||The brief was to drive young women into Boots for their summer beauty shopping as they prepare to holiday abroad. The idea is based on the insight that, for most women, the first day of summer holiday is a moment to be dreaded. After months of being hidden under heavy winter clothes, theyll have to reveal their bodies in public wearing just a tiny piece of fabric. The film features a packed beach falling silent to watch a young woman as she strips down to her bikini. Luckily, she looks gorgeous because she's done her beauty shopping at Boots.|
|Post Production||The Mill London|
|Creative Director||Robert Saville|
|Creative Director||Mark Waites|
|Creative Director||Damon Collins|
|Art Director||Ana Balarin|
|Agency Producer||Angela Eleini|
|Agency Producer||Mike Clear|
|Production Company||Anonymous Content|
|Production Company||Exit Films|
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