Xbox - "Survival Billboard - 3"

McCann London

McCann London London, United Kingdom

Awards

23747

Brand: Xbox
Country: United Kingdom

Advertiser: Microsoft

Title	Survival Billboard - 3
Agency	McCann London
Campaign	Survival of the Grittiest
Advertiser	Microsoft
Brand	Xbox
Posted	September 2016
Business Sector	Others
Story	To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.
Media Type	Case Study
Length	113 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Director	Sanjiv Mistry
Creative Director	Jamie Mietz
Integrated Creative Director	Chad Warner
Copywriter	Jim Nilsson
Copywriter	Sanjiv Mistry
Copywriter	Anja McGuiness
Art Director	Jacob Bjordal
Art Director	Jamie Mietz
Designer	Colin Lee
Designer	Danny Elliot
Account Planner	Thomas Keane
Art Supervisor	Michael Thomason
Project Manager	Clare Mann
Production Company Producer	Lois Newcombe
Production Company Producer	Chris Cartwright
Executive Producer	Tom McLoughlin
Business Director	Sailesh Jani
Account Director	AJ Coyne
Account Manager	Charlotte Habin
Account Executive	Charlotte Walters
Studio Manager	Ellis Faint
Print Producer	Liam White
Editor	Andy Tusabe
Editor	Paul Jenkinson
Sound Engineer	Tim Sutton
Sound Engineer	Chris Gilbert
Artwork	Muhammad Qasim
Streaming	Attention Seekers
SFX	Hothouse
Developer	MRM
Event	Momentum
PR Agency	Edelman
Media Agency	EMT
Head of Integrated Production	Sergio Lopez