Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, United Kingdom
TitleThe (un)Clean Air Act
Campaign The (un)Clean Air Act
Advertiser British Lung Foundation
Brand British Lung Foundation
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.

We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
Media Type Poster
Chief Creative Officer
Chief Creative Officer
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Director of Communications
Head of New Business
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Deputy Head of Art
Chief Production Officer EMEA
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