British Lung Foundation - "The (un)Clean Air Act"

McCann London

McCann London London, United Kingdom

Awards

9261

This ad is part of the ACT Responsible Collection

Brand: British Lung Foundation
Country: United Kingdom

Advertiser: British Lung Foundation

Title	The (un)Clean Air Act
Agency	McCann London
Campaign	The (un)Clean Air Act
Advertiser	British Lung Foundation
Brand	British Lung Foundation
Date of First Broadcast/Publication	2018
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations. We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
Media Type	Poster
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Executive Creative Director	Jamie Mietz
Executive Creative Director	Sanjiv Mistry
Art Director	William Cottam
Copywriter	James Crosby
Account Manager	Rohin Lalli
Director of Communications	Katya Escala
Head of New Business	Elizabeth Bernstein
Project Manager	Paul Gillespie
Head of Art	Dan Howarth
Deputy Head of Art	Lisa Carrana
Designer	Matthew Thomas
Designer	Jonathan Harper
Designer	Nazima Motegheria
Chief Production Officer EMEA	Sergio Lopez
Lead Executive Producer	Sophie Chapman-Andrews
Executive Producer	Duncan Groves
Head of Studio	Ellis Faint
Print Producer	Liam White
Studio Imaging Director	john martin