|Title||The (un)Clean Air Act|
|Campaign||The (un)Clean Air Act|
|Advertiser||British Lung Foundation|
|Brand||British Lung Foundation|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.
We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed.
|Chief Creative Officer||Rob Doubal|
|Chief Creative Officer||Laurence Thomson|
|Executive Creative Director||Jamie Mietz|
|Executive Creative Director||Sanjiv Mistry|
|Art Director||William Cottam|
|Account Manager||Rohin Lalli|
|Director of Communications||Katya Escala|
|Head of New Business||Elizabeth Bernstein|
|Project Manager||Paul Gillespie|
|Head of Art||Dan Howarth|
|Deputy Head of Art||Lisa Carrana|
|Chief Production Officer EMEA||Sergio Lopez|
|Lead Executive Producer||Sophie Chapman-Andrews|
|Executive Producer||Duncan Groves|
|Head of Studio||Ellis Faint|
|Print Producer||Liam White|
|Studio Imaging Director||John Martin|
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