|Agency||McCann Worldgroup, Europe|
|Brand||Alzheimer's Society, UK|
|Date of First Broadcast/Publication|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Story||My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.|
|Global Executive Creative Director||Adrian Botan|
|Chief Digital Officer||Jon Carney|
|Digital Director||Mike Cooper|
|Creative Director||Roy Cohen|
|Art Director||Juan Peirano|
|Digital Strategist||Cedrine Streit|
|Chief Creative Officer||Rob Doubal|
|Chief Creative Officer||Laurence Thomson|
|Business Director||Gorgie Rechner|
|Account Manager||Mel Caplan|
|Creative Technology Director||Mark Hollering|
|Lead Developer||Arend Koopmans|
|UX Lead||Hasher Marouf|
|Lead Architecture||Michael Malinsky|
|Lead Developer||Jetse Koopman|
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