Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, United Kingdom
TitleMy Carer
Agency
Campaign My Carer
Advertiser Alzheimer's Society
Brand Alzheimer's Society, UK
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Story My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.
Media Type Applications
Length
Production Company
Agency
Global Executive Creative Director
Chief Digital Officer
Digital Director
Creative Director
Copywriter
Art Director
Digital Strategist
Chief Creative Officer
Chief Creative Officer
Business Director
Account Manager
Creative Technology Director
Lead Developer
UX Lead
Lead Architecture
Lead Developer

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